Because we know that true style doesn’t chase trends; it sets them. With a focus on sustainable craftsmanship, RUGGED brings you clothing that’s made to last—not just in quality but in timeless appeal. Our shuttle-woven fabrics offer that rare blend of RUGGED durability and refined elegance, crafted for those who appreciate the enduring allure of old money style.

And while luxury often comes at a premium, RUGGED keeps things accessible. Our pieces range from just ₹1499 to ₹2499, bringing classic sophistication within reach. So, why RUGGED ? Because style, sustainability, and affordability should go hand in hand—crafted for those who live bold, live refined, and #LiveRUGGED.