Not just denim. This is built to move with you — and age like you do.

At RUGGED, every detail matters. Our jeans are crafted from premium 12oz denim that gives you lasting comfort without compromising strength. The twill weave adds structure, while the vintage-washed finish gives each pair a story before you even wear it.

From the premium buttons and precision stitching to the tapered fit that strikes the perfect balance between classic and contemporary, this denim is designed to feel like it was made just for you — day one to year ten.

RUGGED jeans aren’t just worn. They’re earned.

• Wash inside out to preserve color
• Machine wash cold with mild detergent
• Avoid bleach and harsh chemicals
• Tumble dry low or line dry
• Iron on reverse side if needed