Built for the Bold. Worn by the Real.

At RUGGED, we don’t follow fashion — we craft it with intention. Our straight fit denim is designed for those who value strength, comfort, and timeless style in one seamless piece.

Cut from premium 12oz denim, it offers a sturdy yet comfortable feel — ready for long days and late nights. The twill weave gives it a clean, structured look while enhancing durability, and the vintage-washed finish adds just the right amount of lived-in character.

Every detail matters — from the high-quality stitching to the premium buttons that hold it all together with quiet confidence. The modern straight fit brings a classic silhouette into the present, effortlessly pairing with anything you throw on.

This isn’t fast fashion. This is RUGGED — denim made for the long haul, and the long game.

• Cold machine wash, gentle cycle
• Wash dark colors separately
• Do not bleach or wring
• Hang to dry or tumble dry low
• Iron on low inside out if necessary